Aside from the Rossi/Marquez skirmish, and the release of Fifty Shades of Grey: the movie, 2015 looks set to be remembered for record-breaking manufacturer sales. Ducati has today announced its figures from last season, with 54,800 units leaving the Bologna factory leading to a 22% growth over 2014.
Europe was a key area of growth: Italy up 53% and the UK market increasing by 37%. The new Multistrada 1200 – DVT and all – sold 8,000 across the globe and was closely followed by the Monster 821 that appeased 6,500 customers.
But Ducati’s darling has to be the Scrambler. To coincide with the beard epidemic, Ducati made it into the top-10 best-selling bikes during 2015 thanks to the budget sub-sector, netting over 16,000 sales worldwide. Its broad range of appeal attracted riders of all shapes and sizes – some even without beards – varying from funky young spunkers to 70-year-olds in search of a new motorcycling chapter.
The best seller? Harley Davidson’s £20k Electra Glide. What recession?